Via Guyism, a new campaign for SoBe featuring a young up-and-coming model you may have heard of. The concept: stare as long as you can at Kate Upton's huge, round, beautiful eyes.
Apparently, there's some sort of online aspect to this, where you can challenge Kate to a staring contest, but I can't get it to load. I only get a tantalizing hint on the front page, in which Kate asks, "Do you think you have what it takes to keep eye contact? We'll see..."Perhaps, one day, we will.